Let’s talk about the very real struggle no one’s addressing: what do you do when your content niche doesn’t work well on camera? Or when your clients’ stories are too private, too vulnerable, or too sensitive to share publicly?
That’s exactly what this episode unpacks, featuring intimacy and sexuality coach Bill McKinley.
Together, we dive into how creators in more introspective, personal, or therapeutic spaces can still show up online — especially on video-driven platforms — without oversharing or betraying someone’s privacy.
When You Can’t Show the Work, Show the Why
If you’re in a niche like mental health, coaching, therapeutic art, or spiritual support, chances are you can’t always film your sessions or share transformation clips like a makeup tutorial. But that doesn’t mean you can’t still create powerful, engaging content.
In this episode, we explore alternative ways to bring your audience into the experience:
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- Talking about why you do what you do
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- Sharing the before/after of your client journey in anonymous storytelling
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- Creating content that explains the process instead of showing the outcome
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- Using metaphor, symbolism, or even visuals like doodling, painting, or objects
One Recording, Dozens of Clips
A great way to work around the “I can’t show this on camera” problem? Start with YOU.
Just record yourself talking. Ramble if you need to. Talk about your thought process, your frustrations, what you wish more people knew.
Then let AI tools like Opus Clip do the rest:
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- Pulls 10–15 short clips from a 20–30 minute video
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- Auto-generates captions and hook moments
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- Scores each clip’s virality potential
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- Formats it for TikTok, IG Reels, or YouTube Shorts
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- Suggests hashtags to boost discoverability
It’s the perfect low-effort, high-impact way to show your expertise — even when you can’t show your work.
” /> Pro tip: Run those captions through ChatGPT to match your natural tone if they feel a little robotic.
Your Voice Is Enough
Forget fancy setups. You don’t need a perfect studio or even a script. Just a quiet space (even under a blanket if needed) and your phone camera can do the job.
Sometimes your voice is the most powerful part of your brand. Use it.
The Bigger Problem: Consistency
Sometimes the real challenge isn’t tech — it’s showing up at all.
If you’re neurodivergent, introverted, or just overwhelmed, here are gentle ways to work with your brain:
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- Time-blocking for “talk days”
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- Using AI to trim, caption, and repurpose your voice
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- Creating a repeatable process so you can start more easily
Final Thoughts
You don’t have to expose your clients or your private work to build trust online. There are thoughtful, respectful, and creative ways to share your voice — and AI tools that make the process easier than ever.
So if your niche is more internal than external — if your work is powerful but not always visible — this episode is for you.
If you found this helpful, share it with an entrepreneur looking to improve their AI-powered content strategy. Check out How to Create CustomGPT: A Gamechanger for Entrepreneurs to learn how to start leveraging AI in your business or with How to Unlock Your Voice with ChatGPT to make AI-generated content sound more like you. Want to take your strategy even further? Check out my mini-offer: Voice2Reels GPT. Don’t forget to subscribe to the CONVERSaiTION podcast for more AI & content tips.
